What Is The Most Popular Vehicle In Australia Right Now?
Posted by Admin at 22 June 2025, at 16 : 43 PM
Australia’s most popular vehicle right now is the Ford Ranger ute, which was the top-selling model in Australia for both 2023 and 2024. In 2024, Ford shifted 62,593 Rangers, securing its position ahead of its competitors.
Here’s how the top of the 2024 new‑vehicle market in Australia looked:
1 – Ford Ranger: 62,593 units
2 – Toyota RAV4 (SUV): 58,718 units
3 – Toyota HiLux: 53,499 units
These figures reflect a strong preference in Australia for utes and SUVs — particularly among the top five sellers, which feature three utes (Ranger, HiLux, Isuzu D‑Max) and two midsize SUVs (RAV4, Mitsubishi Outlander).
⚠️ Notably, SUVs made up about 60% of total new-vehicle sales in 2024, while light commercial vehicles (including utes) comprised around 22%.
Why the Ranger dominates 🇦🇺?
Versatility & capability — doubles as a soft‑road family vehicle and a working ute.
Heavy marketing & strong supply lines — Ford introduced multiple variants and ensured inventory kept pace with demand.
Regulatory incentives — traditional utes are exempt from the luxury car tax, making them financially appealing.
What’s next?
The Toyota RAV4 is the second-best seller and is growing quickly — almost doubling its sales from the previous year (+98%).
The Toyota HiLux remains a strong competitor — though it dropped slightly in 2024, it still sold over 53,000 units.
Meanwhile, electric vehicles (particularly Chinese brands like BYD) are gaining traction. In 2024, EVs captured around 10% of the market, with Chinese EVs representing a large share.
🧭 Conclusion
If you’re asking “What’s the most popular vehicle in Australia?” — it’s unequivocally the Ford Ranger, the country’s best‑selling model for the past two years. Its practical mix of utility, comfort, and affordability — amplified by legislative perks — keeps it firmly in the top spot.